What in the world is a “true” electronic newspaper,
and why do you want to advertise in it?
A “true” electronic publication--or, e-paper--is not an on-line web site or an e-mailed message. It is new technology pioneered by the Zinio Company, which produces over 1,200 magazines in their remarkable new format. It offers huge and compelling advantages for advertisers.
Sending out e-mail advertisements is, frankly, hit-or-miss. Due to the massive amount of spam e-mail, not all e-mails are delivered. And, of those that get through, some are shunted automatically into a spam folder and deleted. Advertising via e-mail is not effective.
Advertising by direct mailers is even worse. First, it is cost prohibitive. And while the huge numbers that are sent out may, at first blush, seem attractive, don’t be fooled. Most people toss advertiser mailers without a second glance.
Newspapers offer huge circulation numbers, but no one reads an entire newspaper, cover to cover, every day. Chances are an ad in a newspaper will be overlooked. Worse, no matter what section of a newspaper you select to run your ad in, chances are that less then 60% of the people who get that newspaper will even read that section, let alone see your ad.
C&S Publishing has the solution.
Targeted advertising is the way to go, unless you have a unlimited advertising budget. Get your message directly into the hands of those who want and need your product or service. If you want the people controlling the multi-billion dollar building and construction industry across California to see your ad and buy your products and services, then these remarkable e-papers are the solution.
We can give you a full color ad for less then the cost of a black & white ad. The powerful features of the Zinio format makes your information easy to present, in a colorful, well-organized manner. Frankly, you could have the best product or service in the world, but if it is not presented in an easy to find and easy to read format, it is likely to be ignored by your intended reader. Include links to your on-line web site or on-line store. E-mail links in your ad work. Add Flash animation or animated gif images without extra cost.
|
